API Coach was started by LaunchAny’s founder, James Higginbotham, based upon a decade of delivering training to enterprises and individuals.

Over this time, we have helped over 10,000 learners understand the fundamentals of web-based APIs, how to design APIs to deliver a great developer experience, and how to establish, grow and mature their API program.

Our mission is to help level up your API skills, help you deliver APIs successfully, and invest in your career. To make this mission a reality, we offer a variety of courses that fit your needs and current comfort level with APIs.

Whether you want to learn a specific skill, go deeper in your existing API practice, or prepare for your next job interview - we’ve got you covered.

Ready to get started? Check out our course catalog to launch the next step in your career.


Are you an instructor or expert looking to host your course? We are in the process of onboarding additional instructors to produce content that fits our roadmap. Let’s talk.

Enterprise Licensing

Looking to license our content for enterprise use? Contact us and let’s discuss how we can partner with you to upskill your entire organization.